Councilman Tom Simplot's
Arizona Republic My Turn Column

May 2005

The Road More Traveled

If you want to see where revitalization and economic development are heading in Phoenix , take a look at Seventh Avenue . This crucial artery is transforming downtown, thanks to the Seventh Avenue Merchants Association (SAMA). The volunteer coalition of business owners has found success between Indian School and Camelback roads. It is more than a group of bars, restaurants, shops and businesses. This area, known as Melrose on Seventh, is a destination itself.

People flocked to Melrose on Seventh for the second-annual SAMA block party on April 29. The trucks, horns and traffic were gone. In their place, bands played live music, children threw Frisbees and attendees admired classic cars on display. More than 1,000 people took to the streets. Like an old-fashioned Main Street fair, the block party was a time to slow down and enjoy the night. For me, it was a glimpse into a possible future, where businesses and neighborhoods partner to make Phoenix a better place to live.

What's the secret to the SAMA success? It's simple, really. SAMA had city investment, business participation and old-fashioned teamwork. Addition of landscaping, artwork and pedestrian space have physically transformed the street. The new and beautiful area is a place to park and stroll. More importantly, SAMA allows business owners to come together, raise money, foster development and create their own identity in our large metropolis.

Seventh Avenue is a superb example for the rest of the city, because its success does not have to be unique. We are already working with businesses elsewhere and I think we can replicate this success. With dedication and teamwork, Phoenix can change communities for the better. Business alliances build community. As organizations, they can apply for grants, hold events and respond to neighborhood crime. And, as simple as it sounds, these alliances let residents and business owners get to know each other. When everyone knows what's happening in the neighborhood, crime rates start to go down and communities become stronger.

Phoenix is still growing into its role as the fifth-largest city in the country. There will be growing pains. One of the most important issues to watch will be how the city can keep — and even improve on — the unique character of the neighborhoods, villages and streets we love. Time will always bring change, but those changes can be positive. With the success of Seventh Avenue as a guide, I see a bright future for Phoenix . We may not be dancing in the streets every night, but our streets will be alive with possibilities.

Councilman Tom Simplot represents District 4. If you have questions, comments or suggestions about this or other issues, please contact Councilman Simplot's office at 602-262-7447 or e-mail at council.district.4@phoenix.gov .